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Pepsi Black, a zero calorie carbonated beverage, has been introduced in Bangladeshi market keeping its maximum taste unchanged.
Transcom Beverages Limited (TBL), the franchisee of PepsiCo in the country, brought the zero calorie carbonated beverage as part of their plan to intensify focus on health and nutrition.
The Pepsi Black will be available in two forms. Consumer will be able to purchase 250ml PET bottles at Tk 18 and CAN at Tk 40, says a media release.
The cola with maximum taste and zero calorie will undoubtedly become an instant hit with the crowd like every other PepsiCo products, Khurshid Irfan Chowdhury, the MD & CEO of TBL, said.
“We are confident, Pepsi Black delivers a great taste that Cola fan in Bangladesh will love,” said Arif Hossain, head of marketing of Transcom Beverages.
“We also hope that consumers who love the taste of Cola but without calorie will try and surly will enjoy it,” he added.
The Pepsi Black has already been launched in different markets around the world including India. Pepsi and Diet Pepsi will also be available in the local market, said the release.