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Ziad Shatara has been appointed as managing director (MD) and CEO of Robi Axiata by the company's board of directors.
The appointment is effective from September 1, according to an official statement of Robi.
With over 30 years of experience in steering telecommunication businesses across diverse markets, including Jordan, Italy, Bangladesh, and Cambodia, Ziad brings a wealth of expertise in driving innovation, commercial excellence, and technology-led transformation across mobile, broadband, and fixed-line services.
Ziad's deep expertise spans information technology, customer experience, and retail operations, positioning him to lead Robi into its next phase of success, reads the statement.
He was chief technology officer at Wind Telecommunications in Italy before becoming the chief executive officer of Banglalink Digital Communications Ltd. in Dhaka, Bangladesh.
He spent seven years as the chief executive officer of Jordan's leading mobile network provider, Umniah, before joining Smart Axiata of Cambodia, where he was instrumental in driving organisational transformation.
Welcoming Ziad Shatara to Robi Axiata, Robi board Chairman Thayaparan Sangarapillai said, "Ziad is a visionary leader with a sharp strategic mindset, a customer-centric approach, and an outstanding record of building high-performing teams."