TODAY online shopping is spreading fast in Bangladesh. Members of young generation are enthusiastic about online shopping which is a great business opportunity for them. According to the Bangladesh Telecom Regulatory Commission (BTRC), 43 million people used internet for transaction in last November. During Eid, Puja and other festivals online sales increase. Because of user friendliness Facebook pages are the most popular source for online business. Some popular online shopping sites are: Opal House, Rokomari, Priyoshop, Daraz etc.
Traditional shopping requires a lot of time which is the main reason of increased demand for online shopping. It is famous because the product designs are unique and wide options are offered with delivery service. It has some dark sides too relating to loyalty, quality assurance etc. Despite some dark sides online shopping is contributing to our economy which is a positive sign.
Sara Akhter Khan
East West University, Dhaka