Hello Kitty movie on cards

Published: March 06, 2019 17:59:02 | Updated: March 10, 2019 16:35:53

Hello Kitty, whose image already appears on pyjamas, pencil cases, and the sides of buses, is to grace the big screen after the brand's owner signed the feline icon's first film deal.

After five years of discussions, Sanrio, the Japanese firm which manages the character, has signed a deal with a unit of Warner Bros, New Line Cinema.

The film's plot is not yet decided.

"A search for writers and creative talent will commence immediately," Sanrio said in a statement.

The film will be made by Flynn Picture Company, the production company behind blockbuster films Rampage and Skyscraper, starring Dwayne Johnson.

It will be produced by New Line Cinema, a unit of Warner Bros, responsible for the Hobbit and Lord of the Rings trilogies.

Over the last 45 years, the mouthless cartoon cat adorned with trademark hair bow has generated billions of dollars.

The simple line-drawn image has appeared on merchandise including clothing, toys and stationery, targeted mostly at young children, but also more recently popular with some adults.

Hello Kitty-branded products are sold in 130 countries worldwide, with the range extending from prosecco to plimsolls, reports BBC.

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