Arla Foods is looking for a Trade Marketing Manager

Arla Foods Bangladesh is a leading player in the dairy industry in Bangladesh. The company has a strong brand reputation and a loyal customer base.

Vacancy: Not specified 

Vacancy Type: Full-time

Role: Trade  marketing manager 

Job Responsibilities: 

• Develop trade marketing strategies aligned with the brand strategy to pursue company and category objectives.
• Work as a critical junction between Sales and Marketing functions to generate the most effective commercial outcome for the organization.
• Drives development and execution of Channel strategy and tactics for Arla Bangladesh.
• Do the necessary analyses and lead action on Assortment, Shelf/merchandising, Promotions, and Price by appropriate in-store and in-market activities according to customer mission.
• Drive category value by right promotion, placement, visibility, and activities.
• Develops and owns the guidelines for POP Strategy by category, segment, customer, and objective.
• Develop and implement innovative and effective visibility and merchandising solutions.
• Develop strategy and plans to facilitate trade loyalty and advocacy toward Arla Foods Bangladesh.
• Track and observe competition pricing, activities, and campaigns with the sales team, update relevant stakeholders, and propose plans in the light of the competitive landscape and market dynamics.
• Develop customer, category, channel, activity-specific analyses and argumentations to BAM and/or customers to drive Arla Foods category growth.
• Ensures customer and shopper insights and develops execution plans for launches and BAU.
• Responsible for the collation, synthesis, and dissemination of insights on shop-per/customers, consumers, and retailers from multiple sources and assisted Brand, Sales, and RTM teams in taking appropriate strategy and execution.
• Lead Promotional Performance meetings.
• Partner with Sales to develop training modules and content to facilitate trade marketing skills of the frontline team.
• Pursue solutions for product preservations and reduce damage from retail stores.
• Develop both Short and Long term Trade Marketing plans in aligning the Brand and Sales team, and leading the team to execute accordingly.
• Owning yearly trade marketing budget, and effective and efficient utilization of it, to drive target achievement.
• Role-playing in different cross-functional projects as a key contributor.

Requirements: 

• BBA/MBA (preferably from a Marketing background) from any public/private university.
• More than 8 years of experience in Sales and Marketing including at least 3 years in Trade Marketing.
• First-hand working experience in multiple innovation projects – from ideation to commercialization.
• Experience working in a team environment with cross-functions collaboration.
• Proven experience in Customer, Trade Channel, Promotion, and Engagement management including ideation to execution with positive financial and business outcomes.
• Experience in team management – recruitment, development, task management.
  
  

Job Location: Dhaka.

Salary: Not specified. 

Benefits: As per the Company policy.

Application Deadline: Not specified 

Application link: https://tinyurl.com/yx66djpw