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CloudApper AI is a versatile AI platform offering advanced functionalities that can be tailored to suit individual needs.
Vacancy: Not specified
Vacancy Type: Full-time
Role: Digital Marketing Analyst
Job Responsibilities:
- Campaign Performance Analysis: Monitor, track, and analyze key performance indicators (KPIs) across various digital marketing channels, including but not limited to website traffic, conversion rates, click-through rates (CTRs), return on investment (ROI), and customer acquisition cost (CAC).
- Data Interpretation: Extract, interpret, and present data insights to marketing stakeholders clearly and meaningfully. Translate data into actionable recommendations for optimizing campaign performance and improving the customer experience.
- A/B Testing: Plan and execute A/B tests to evaluate the effectiveness of different marketing strategies, landing pages, ad creatives, and messaging to drive continuous improvement.Market Research: Stay updated on industry trends, best practices, and emerging technologies to identify opportunities for innovation and growth within the digital marketing landscape.
- Conversion Rate Optimization (CRO): Collaborate with the marketing team to identify website and landing page improvements to enhance conversion rates and overall user experience.
- Reporting and Dashboards: Create comprehensive reports and dashboards to regularly showcase digital marketing initiatives' performance to key stakeholders.
- SEO Analysis: Analyze website traffic, keyword performance, and backlink profiles to identify opportunities for improving organic search rankings and visibility.
- Paid Advertising: Assist in managing and optimizing paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and other relevant channels.
- Social Media Insights: Analyze social media performance metrics to identify trends and opportunities for engagement and growth.
- Collaborative Approach: Work closely with the marketing team, content creators, designers, and developers to align digital marketing efforts with overall business goals and marketing strategies.
Requirements:
- A Bachelor of Business Administration or BSc in Engineering degree is required; an MBA would be a bonus.
- Proven experience in digital marketing analysis and optimization.
- Proficiency in data analysis tools and techniques, such as Google Analytics, Google Ads, Google Tag Manager, Linkedin Ads, Facebook Insights, etc.
- Strong analytical skills with the ability to interpret complex data sets and generate actionable insights.
- Familiarity with SEO best practices and principles.
- Knowledge of A/B testing methodologies and conversion rate optimization.
- Excellent communication and presentation skills, with the ability to convey technical information to non-technical stakeholders.
- Detail-oriented with a strong commitment to accuracy and quality.
- Ability to work independently and as part of a team in a fast-paced environment.
- Passion for staying updated on the latest digital marketing trends and technologies.
Job Location: Dhaka.
Salary: 30000-50000 BDT.
Benefits: As per the company policy.
Application Deadline: Not specified.
Application link: http://tinyurl.com/37j7jtvf