GSK Haleon is looking for a Marketing Lead

Haleon PLC is a British multinational consumer healthcare company with headquarters in Weybridge, Surrey, United Kingdom. 

Vacancy: Not specified 

Vacancy Type: Full-time 

Role: Marketing Lead

Job Responsibilities:     

• Developing strategies and plans for the growth and development of the brands. This involves analyzing market trends, consumer behaviour, and competitor activities to identify opportunities and threats.
• Drive the financial performance of the brands by overseeing all aspects of Profit and Loss (P&L) management. This includes optimizing revenue streams, managing costs, and maximizing profitability through strategic pricing, promotional activities, and product assortment decisions.
• Determining the product assortment within the category, including which products to introduce, discontinue, or modify based on market demand and company objectives.
• Lead and mentor the marketing team, fostering a collaborative and high-performance culture. Working with marketing teams to develop promotional campaigns, advertising strategies, and marketing initiatives to drive sales and increase brand awareness.
• Collaborating with cross-functional teams such as sales, finance, and product development to align category strategies with overall company objectives and ensure seamless execution.
• Conduct regular market analysis and research to stay updated on industry trends, consumer preferences, and competitive landscape within the category.
• Deliver high-impact digital with the highest digital spends and thought leadership within the extensions team on driving high ROI digital programs. Oversee the execution of marketing campaigns across various channels (digital, print, social media, TV, etc.)
• Combine foresight with commercial planning and action to drive opportunities.
• Drive best practices in analysis, action planning, and execution to drive high double-digit growth.
• Collaborate with internal and external stakeholders, including advertising agencies, media partners, and vendors.
• Local regulatory policy understanding and stakeholder management.
• Build and maintain relationships with key industry influencers and thought leaders.
• Represent the company at industry events, conferences, and trade shows.

Requirements: 

• Bachelor's degree in Marketing, Business Administration, or a related field from a reputed University. Having an MBA is a must.
• 15+ years of experience in marketing must be within the FMCG industry, with at least 3 years in a Marketing Manager/Head of Marketing role
• Proven leadership experience, with the ability to lead and inspire cross-functional teams to achieve common goals.
• Strong analytical and strategic thinking skills, with the ability to translate data and insights into actionable strategies and tactics.
• Excellent communication, negotiation, and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders.
• Demonstrated ability to thrive in a fast-paced, dynamic environment and drive results in a highly competitive market.
• Requires deep knowledge and experience in insights, brand strategy, communication, and design.
• Best-in-class knowledge of insights, innovation, P&L management, and execution excellence.
• Requires exceptional ability to work within the matrix (internally and with agencies) to utilize iconic brand assets through inspiring teams, best-in-class research, and the ability to manage alignment and then sell into the business to drive execution rigour.
• Requires in-depth expertise to lead work on the brands.
• Knowledge of the Marketing Process
• Strategic thinking for alignment with HALEON's longer-term objectives.
• Comfort with ambiguity and building capabilities/organizations with very little definition.

Job Location: Dhaka.

Salary: Not specified.

Benefits: As per the company policy.

Application Deadline: Not specified.

Application link: https://tinyurl.com/yvm2mv64