Job opening at PepsiCo for a Brand Manager

PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York.

Vacancy: Not specified

Vacancy Type: Full Time

Role: Brand Manager      

Job Responsibilities:

• Partner on business AOP and brand strategy for complete food portfolio in the area countries of Bangladesh, Nepal, and Sri Lanka.
• Manage Brand and budget based on business needs and the role of the brand.
• Collaborate with multi-functional teams like Trade Marketing, Sales, Supply Chain, finance, etc to ensure execution of all category deliverables including specific campaigns and projects.
• Impact on Key Stakeholders: Drive clear communication and execution with internal stakeholders (RandD, Legal, Sales, and Supply Chain), creative and media agency partners, and other external stakeholders (activation vendors). Identifying market-specific threats/opportunities, specific consumer habits in the area countries, and executing plans like price/pack, product innovations, marketing communications, etc.
• Develop and execute a standard process for brand performance reviews (Weekly and Monthly).
• Support innovation development and project management by identifying consumer needs/trends with insights, writing product concepts and briefs, working with RandD to qualify products, and working with finance to deliver target financials.
• Assist in managing equity programs including ATL advertising, BTL activations, PR activities, media planning, and management of digital programs in the target countries.
• Develop and execute activation programs including designing/producing POSM, consumer promotions, E-commerce activities, sampling programs, etc.
• Learn and implement consumer and market insights captured via trade marketing, customer connections, travel, and field visits in the respective area countries.

Requirements:

• MBA-Marketing from a premier institute
• 6-8 years of FMCG experience panning across sales/trade marketing followed by Brand Marketing experience.
• Brand marketing expertise and equity exposure, preferably in the CPG industry.
• Experience/ knowledge of working on multi-country projects preferred.
• Strong communication skills and well-versed in English and Bangla languages.
• Strong experience working on Core brands and building innovation pipelines to stretch ™.
• Strong leadership and communication skills.
• Ability to work in a complex, matrix environment independently.
• High level of analytical rigour/skills, understanding of consumer needs/trends, and problem-solving approach.
• Strong collaboration skills to partner with functional teams, agency partners, and Business teams.

Job Location: Dhaka.

Salary: Not specified.

Benefits: As per the company policy.

Application Deadline: Not specified.

Application link: http://tinyurl.com/y7xxkn8x