Bou Mela in Dinajpur: A unique fair exclusively for women

Every year, after the celebration of Lakshmi Puja, the vibrant Bou Mela comes to life in Phulbari, Dinajpur. The name might sound confusing, but this fair isn't about looking for a wife. 

This day-long fair, held on the premises of Sujapur Sarbajanin Durga Mandir, is exclusively for women. Organised for almost a century, this fair is a cherished tradition initiated by local landlord Bimal Babu.

The fair buzzes with energy as women of all ages gather to explore the colourful stalls. Shopkeepers display various products across the fairground, from women's cosmetics to children's toys, handicrafts, pottery, and household items. The fair's unique charm lies in its products and the sense of community and joy it brings to the female buyers. This fair offers affordable clothing options for low-income individuals and the middle class.

In the bustling Bou Mela, sellers sit on the ground, displaying sarees, three-pieces, veils, chadars, sandals, shoes, bangles, jewellery, and even children's toys. The market opens at 7 am and closes in the evening, attracting women from every socioeconomic background seeking budget-friendly clothing options. 

Items such as three-piece outfits made of various fabrics are priced between 250 taka and 700 taka, catering to the diverse tastes of the buyers. Georgette, cotton, batik, and chiffon veils are available at prices ranging from 70 to 170 taka, while sarees come in a variety of styles priced between 350 taka and 1500 taka.

The significance of this village fair lies not only in its affordability but also in its unique policy: it is exclusively for women. Male buyers are not allowed here, creating a safe and comfortable space for women to shop freely and enjoy their shopping experience without any hesitation.

Asesh Ranjan Das, the organiser of the fair and president of the management committee of Sujapur Sarvajanin Durga Mandir, says, "This fair is only for women, and men are not allowed to enter here. However, after the end of the fair, men can enter after 7 pm. There is round-the-clock surveillance by volunteers for the security of the fair."

The presence of fairs like Bou Mela highlights the importance of affordable shopping options, especially in a world facing economic challenges. As these fairs continue to flourish, they serve as vital hubs for communities, offering products and a sense of belonging and prioritising the comfort and empowerment of women shoppers.

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