Handmade bangles are winning hearts online

At first glance, they might seem like simple accessories-vibrant, painted bangles worn on wrists that clink softly with every move. But in the hands of young artisans like Samiha Mehreen Muhasana, these churis are becoming more than just tradition. They are evolving into personal expressions of style, nostalgia, and identity.

A humble Facebook page called Samiha has captured the hearts of young buyers, reviving an age-old craft with a fresh, handmade twist.

In an era of mass-produced fast fashion, the handmade bangle is suddenly fabulous again, and people are taking notice.

A passion that turned into a business

"I started selling handmade bangles online a few years ago," says Ms Samiha. "It began as part of my passion for crafting and painting. I would share some of my designs on my page, and the positive response motivated me to turn it into a small business."

Each set of bangles she sells is entirely handmade. From selecting a wooden base to polishing, painting, designing, and applying varnish, Samiha does everything herself.

A single pair takes her around 20 to 30 minutes to complete. The result is a unique, wearable piece of art. "I handle everything myself. From crafting to page management and customer interaction-it's a one-woman show," she adds.

The rise of the hand-crafted aesthetic

Samiha's bangles are especially popular among university students and young adults-people looking for accessories that reflect individuality, culture, and nostalgia.

This demand reflects a broader shift in the fashion and lifestyle landscape. It is a growing love for handmade, small-batch, and slow-made items. In a digital world, hand-crafted pieces feel authentic and personal. They are no longer just old-school. They're intentional.

Social media has played an ironic but essential role in spreading this aesthetic. Gen Z and Millennials-those so often plugged in are now reaching back.

They're embracing #slowfashion, #nostalgiavibes, and #handmadewithlove, not as hashtags but as heartfelt lifestyle choices. Photos of wrists adorned with painted bangles, paired with cotton sarees, embroidered kurtis, or even faded jeans, flood Instagram feeds in Dhaka and beyond.

A buyer's perspective

One such buyer is Aysha Rahman, a university student in Dhaka who stumbled upon a known online page during a late-night scroll.

"I wanted something simple yet special to wear to Pohela Boishakh," she says. "I ended up ordering a pair of bangles with red poppy designs. When they arrived, I felt like I was holding a story in my hand," she adds.

Aysha now owns four sets. She wears them not just to traditional events but also to casual hangouts, pairing them with jeans and tunics. "There's something satisfying about wearing something that's been made by hand, not a machine. It feels more connected."

Challenges of a Solo Seller

Despite the love and demand, running a handmade online business isn't all smooth at all. It is time-consuming at the same time, a bit risky.

"Digital marketing is my biggest challenge," says Samiha. "It's not my strongest skill, but I try to engage on social media, use page boosts, and even participate in offline events."

In the busy online marketplace, small businesses need to stand out. Online business owners focus on creating high-quality products with meticulous attention to detail.

People gradually learn to promote their businesses, and passion for what they do shines through. They appreciate the personal touch brought into the bangles, making them feel warm and welcoming in a sea of options.

Why the revival matters

There's something poetic about the comeback of the hand-crafted churi. Once a staple in every Bengali woman's wardrobe, they slowly faded from everyday use as modern jewellery took over. But now, they're returning not just in traditional settings but in contemporary, reinvented ways. This revival is not only about aesthetics; it is also emotional, cultural, and deeply personal.

People look for things that feel real. Many customers love wearing these churis, which make them feel connected to their roots, old memories, or simply themselves.

This trend shows a bigger change in culture. People want to enjoy simple moments, nostalgic styles, and handmade products. In a world full of digital distractions, the soft sound of hand-painted churis brings back feelings of something that was once lost and has now been found again.

What is next?

Online handmade bangles are getting popular day by day. Business owners can dream of making it big, provided they have the support they need from finance, logistics, or technology. A steady but gradual rhythm of brushstrokes, satisfying customers with the during and after-sales services, and, most importantly, the joy of blending emotions can make this business bigger.

For anyone who wears them, whether to a wedding, on a date, or taking a stroll in the sun, these bangles are more than just accessories. They share a story, remind us of memories, and bring happiness. In our busy lives, those moments of joy are truly valuable.

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