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Coca-Cola on Saturday launched a new beverage called “Thums Up Charged” in Bangladesh.
The new beverage, launched to mark their 55 years in the country, is a stronger variant of the company's flagship brand "Thums Up".
Coca-Cola India and South West Asia President T Krishnakumar, during the launching ceremony at a city hotel, said the unique strong taste and fizz of the drink will ‘charge up’ its consumers with vigour.
"We believe this is a creation of a new category that is of mass 'recharge'," he added, says a press release.
The launch is a part of the company's strategy to expand the brand and bring more variety of consumers into the Coca-Cola family.
The 250 ml PET bottle of Thums Up Charged is first being rolled out in the key cities of Bangladesh at a price of Taka 25 and will soon be available all over the country.