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Novak Djokovic recently issued a stark warning to tennis fans at Wimbledon. The 24-time Grand Slam champion from Serbia declared that Tennis is 'endangered' by the rising popularity of Padel.
Padel, pronounced 'pad-le,' is a racket sport distinct from Tennis. It notably does not require the traditional all-white attire. The sport is gaining traction quickly, and Djokovic's concern is evident.
Wearing all-white gear gives the Padel players a feeling of comfort. With its trendy black shipping container units, the clubs have music playing and patrons enjoying drinks while playing the sport. It is comparatively less formal than Tennis and is famous for its formal setting. The atmosphere of the Padel Club is like any traditional tennis club.
Djokovic's fears seem justified. He highlighted that Tennis, despite its prestige, is at risk of being overshadowed by Padel and other emerging racket sports like pickleball. He warned that these sports could convert tennis clubs into venues for Padel and pickleball.
Padel's popularity has surged dramatically. According to the International Padel Federation, the number of players has more than doubled from 12 million in 2014 to 30 million in 2024.
A report by Playtonic noted that 4.5 million padel rackets were sold last year. There are around 200,000 amateur players and 470 courts across 173 clubs in the UK alone.
Enrique Corcuera invented padel in 1969 in Acapulco, Mexico. It's played on an artificial surface with glass walls and a net, resembling a tennis court but smaller.
The game, always played in doubles, allows shots to be returned off the walls. The racket is a smaller version of a tennis racket.
The sport is attracting high-profile advocates. Famous names like Lionel Messi, David Beckham, and Serena Williams are fans. Premier League footballers Pippa Middleton, Shakira, Gerard Butler, and Enrique Iglesias enjoy the game.
Fashion brands are capitalizing on Padel's popularity. Prada and Versace have launched luxury rackets, while Wilson and Babolat offer more affordable options.
British brand Dunhill sponsored a padel tournament at The Hurlingham Club, reflecting the sport's stylish appeal. Richard Mille and Versace have hosted similar events.
Legacy Padel brands like Budapell provide specialized clothing. Their lightweight, quick-dry polyester T-shirts and elasticated sports shorts are designed for comfort and performance.
Babolat has also created padel-specific trainers with excellent grip. Rudy Project eyewear is a practical choice for sunny outdoor games.
Pulco Studios, a London-based clothing company, has embraced the 'Gorp Core' trend in its padel gear. Its high-quality performance wear is popular on and off the court.
The founders, Joe and Charlie Middleton developed a range that caters to the needs of young professionals who play Padel. Their products include an AirCon playing shirt, a Gilet, and a padel-specific backpack.
Sports create business opportunities; it is one of the biggest industries in the world. Padel is growing up to graduate, and significant investments are coming, giving priority to this sport. Brands are increasing with time, so it is definitely creating an impact.
The game is easy to learn, promotes engaging rallies, and often ends with laughter or an expletive. It's clear why Padel is quickly gaining a following and why Djokovic's concerns can't be said to be invalid either.