Actress Mim made Herlan brand ambassador

The American colour cosmetics brand Herlan has announced popular model and actor Bidya Sinha Saha Mim as its brand ambassador.

Herlan made the declaration formally after signing a contract at a city hotel, according to a press statement.

Mim said, “Herlan has introduced high-quality cosmetics in Bangladesh. In terms of popularity and excellence, this brand’s products are unparalleled. I will work on the wide spread of this brand in the market of Bangladesh.”

Actress Mim and Herlan executive director Jamal Uddin signed the deal on behalf their respective sides.

The American brand is a joint venture of Herlan Gronberg Laboratories LLC, USA, and Remark LLC, USA.

Herlan has updated its product range to be more fashionable and relevant to today’s consumers.

This brand’s beauty products include primer, foundation, concealer, gloss, gel eyeliner, mascara and nail varnish, all come in sleek and high-quality packaging.

Lipsticks come in a variety of finishes, with options like satin, liquid and bullet. The nail polish collection consists of glitter, holographic, gel and regular nail polish.

The brand believes that association with celebrity like Mim will give the country’s cosmetics industry a boost.