Backpage PR appointed by Daraz Bangladesh for strategic communications partnership

The largest online marketplace in Bangladesh, Daraz, has appointed Backpage PR, a Starcom Bangladesh company to manage PR duties for three months.

This collaboration aims to strengthen Daraz's communication strategies and boost positive brand visibility among the local communities, according to a media release. 

A Memorandum of Understanding (MoU) signing ceremony was held earlier to kickstart the collaboration with representatives from both organizations.

Founded in 2015, Daraz is South Asia's leading e-commerce platform, operating in five countries and serving 500 million people.

It integrates e-commerce, logistics, and financial services to offer a personalized shopping experience and empower communities through the power of commerce, the release adds.