bluesign hosts seminar on sustainability in collaboration with SBCCI

bluesign, a global total solution provider for a sustainable textile production, recently organised a ground-breaking seminar titled as "Digital Product Passport (DPP) with bluesign Roadmap”  at Hotel Renaissance, in Dhaka’s Gulshan, in collaboration with the Switzerland-Bangladesh Chamber of Commerce and Industry (SBCCI), according to a press release.

Executives and sustainability experts from top brands like Ralph Lauren, Lindex, Levi's, Next, Bestseller, CSS, Ted Bernhardtz, Tesco and Sainsbury's joined the event.

In a presentation, Chief Executive Officer of bluesign Rufenacht Daniel said, "We are delighted to host this seminar in collaboration with SBCCI and bring together top brands committed to advancing sustainability in the textile industry". 

"Through collaborative efforts and shared expertise, we can drive meaningful change and create a more sustainable future for the textile industry and the planet," said Katharina V Mayer, regional director for the Indian Subcontinent at bluesign.

Country Manager of bluesign Md Shahan Reza emphasised holistic and verified primary data sources analysed by industry experts to structure sustainability measures in the textile industry so that efficient and effective measures can be implemented.

Saad Omar Fahim, secretary general of SBCCI and director of Clarichem, said the initiatives of bluesign are a significant milestone in the ongoing journey towards sustainability within the textile industry of Bangladesh. 

In the event, the president of SBCCI and Country Manager of SGS Bangladesh Engr Abdur Rashid promised to harness the collective power of industry leaders and stakeholders, to pave the way for a more sustainable and responsible future.

The other delegates who were present at the event were Eros Robbiani, head of Political, Economic, and Cultural Affairs, Embassy of Switzerland in Bangladesh; Khaled Chowdhury, senior political, economic, and communication officer, Embassy of Switzerland in Bangladesh; Abul Hasnat, CEO of Swiss Elegance; and Mohammad Mohi Uddin Bhuiyan, coordinator of SBCCI; and Anindya Sundar Golder, brand solutions manager of Archroma.