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Daraz has officially launched its 11.11 Biggest Sale of the Year, aiming to enhance the quality of life for shoppers and sellers amidst challenging times, according to a press release.
In 24 hours, Daraz helped connect over 2.9 million consumers to over 53,000 brands and SME sellers. This signals the continued growth and progress of the digital economy as more shoppers in South Asia go online for their everyday needs.
Daraz has turned 11.11 into a valuable opportunity for shoppers to purchase top-quality products across fashion, beauty, home & decor, and more at the lowest price and with free shipping for 63% of the shoppers.
Daraz has invested significantly in new technology solutions over the last year that help sellers scale their online operations.
More than 14,000 Small Medium Enterprise (SME) sellers made a sale during 11.11, and with strong sales results in the first 24 hours, Daraz is optimistic about driving continued incremental growth for the sellers.
Bjarke Mikkelsen, Daraz chief executive officer, said, "In these challenging times, we wanted to ensure that we offer the best possible prices for our shoppers and make every cent count. This could not have been possible without the support of our sellers and partners, and I am very thankful to see more sellers joining Daraz for the first time and putting their trust in us. We are thrilled to witness the growth during this 11.11, and will continue to deliver on our promise to offer the best products, prices and quality for our communities.”
Syed Mostahidal Hoq, Daraz Bangladesh managing director, shares, "We are thankful for the strong support shown by our partners, shoppers, and of course, our team in making this happen. With inflation on the rise, our focus hence this year has been helping buyers maximise their savings while creating new incomes for sellers and creators, to help them cope with the rising costs of living. We are committed to continuing to delight our shoppers with more savings and variety in the days ahead and to supporting more sellers in maximising their growth."
The 11.11 Biggest Sale of the year continues from November 11 to 22.