Daraz unveils its rebranded service DMS

Daraz, a leading e-commerce marketplace in Bangladesh, Pakistan, Sri Lanka, Nepal and Myanmar, has recently unveiled its rebranded service, Daraz Marketing Solutions (DMS), says a press release.

The DMS is an integrated suite of retail media tools which enables businesses to engage customers across diverse touch points along the shopping journey.

The all-in-one marketing platform provides various solutions that can be tailored to specific business objectives, from awareness to consideration to conversion and loyalty.

Daraz Marketing Solutions offers first-party shopper data for targeted onsite advertising, a streamlined user interface, high-quality influencers, in-app real-time engagement features, and advanced personalisation algorithms to automate ad creation.

With over 30 million shoppers across South Asia, businesses can leverage this wide audience and tap into billions of impressions on the Daraz app.

Daraz Marketing Solutions is the first comprehensive and customisable marketing toolkit in the market with direct access to such a vast base of active shoppers.

Small and medium businesses can leverage this tool to grow their shop traffic, while larger brands can benefit from the end-to-end funnel solution to maximise conversion across different touch points of the consumer journey. 

The advent of digital retail advertising, where advertisements are placed directly on a retailer’s e-commerce website or app, has brought about a significant shift in the marketing landscape, revolutionising the way businesses interact with customers.

Daraz Marketing Solutions aims to provide businesses with a pivotal entry point into this flourishing industry, reads the press release.