Ispahani ranks as top beverage brand in BD

Ispahani emerged as the top beverage brand in Bangladesh, according to a recent study by Kantar Worldpanel that deals in consumer knowledge and insights based on continuous consumer panels.

Kantar Worldpanel published the study titled 'Brand Footprint 2023' recently, says a press release.

Kantar Worldpanel is part of Kantar, which is a leading insight, information and consultancy network. Kantar does a ranking of the world´s most chosen FMCG brands under the title of "Brand Footprint". The study shows how consumers around the world are buying FMCG brands, and highlights the opportunities that remain for brands to increase their footprint.

Ispahani is dominating the beverage category with flagship brand Ispahani Mirzapore in Bangladesh. The high Consumer Reach Points (CRPs) signify Ispahani's popularity among consumers.

The complete ranking comprises over 200 FMCG categories tracked around the world by Kantar Worldpanel across beverages, food, health and beauty and home care products.

The study covers 74 per cent of the global population -- a total of one billion households across 39 countries.