Published :
Updated :
For all latest news, follow The Financial Express Google News channel.
The 'BMW campaign' of Nagad has generated significant buzz, with millions of people participating through merchant payments or mobile recharge.
Using the "Bangla AI" platform, a total of 71 individuals have been selected through random phases and they have secured a place in the final list after the three-month campaign.
The ultimate winner will now be determined through direct voting by Nagad customers, says a press release.
The participant who will receive the highest number of votes from Nagad customers will be awarded the BMW car worth Tk 10 million. The final list comprises individuals from all 64 districts in the country.
The mega campaign, which started in the last week of March and ended on June 30, has earned a massive response from people across the country.
Over the last three months, Nagad's transactions, mainly in the form of merchant payments and mobile recharge, have reached a record high, riding on this mega BMW campaign.
As part of the campaign, a show titled "Ke Jitbe BMW?" (Who will win BMW?) was telecast on more than one TV channels. In the final episode, Bangladesh cricketer Mushfiqur Rahim was present as the special guest.
To finalise the list of candidates, in keeping with Mushfiqur's ODI fifties, 44 people from 37 districts were initially picked using "Bangla AI". Later, the number was raised to 71 as Mushfiqur suggested that at least one person from each district be included in the final list.
Now, any Nagad customer from anywhere in Bangladesh can vote any of the 71 selected people for the BMW car. The person getting the highest number of votes will win the BMW car.
To vote one's chosen person, a Nagad customer needs to log in his or her Nagad app and tap "Ke Jitbe BMW" icon to find a shortlist of candidates. After that, they will select their favourite person by clicking the "Vote" button and then "Vote Now" button to complete their vote.
A Nagad user can vote only once a day and can vote again next day. Voting will remain open from July 1 to July 10.
Under the mega payment campaign, Nagad has already handed over several Sedan cars, nearly 500 motorbikes and refrigerators, smart televisions, mobiles, smartwatches, and headphones to winners.