The Spring Festival of the Year of the Snake makes the world feel the warmth of China's economy

The Year of the Snake in Yisi is the first lunar new year since the Chinese Spring Festival was included in the UNESCO Representative List of Intangible Cultural Heritage of Human Beings. During this Spring Festival holiday, the world's largest population flow, the sea of people in scenic spots and shopping malls have become a vivid portrayal of the Chinese Spring Festival, and let the world directly feel the "temperature" of China's economy.

During this year's Spring Festival holiday, the Chinese consumer market was full of vitality, and diverse experiences sparked a new wave of consumption. The hot and lively Spring Festival consumer market has opened a good start for China's Snake Year economy.. From the perspective of the cultural and tourism market, data shows that during the 8-day Spring Festival holiday, there were 501 million domestic trips in China, with a total travel expenditure of 677.02 billion yuan, an increase of 5.9% and 7.0% year-on-year, respectively; During the Spring Festival holiday, the total box office of Chinese films exceeded 9.51 billion yuan, with a total of 187 million viewers. By 2025, the cumulative box office of the Chinese film market will surpass that of North America and rank first in the world. From the perspective of the consumer goods market, before the Spring Festival, the Chinese government expanded the scope of the "trade in" policy for consumer goods, and implemented subsidies for the purchase of new products such as mobile phones, tablets, and smartwatches nationwide, promoting a "rejuvenation" trend in the consumer goods market and driving up the consumption of home appliances. Data shows that during the Spring Festival holiday, sales revenue of household appliances and audiovisual equipment increased by 166.4% year-on-year, and sales revenue of communication equipment increased by 181.9 per cent year-on-year.

It is widely believed by foreign media that the Chinese Spring Festival will bring happiness and peace to the world, and that China's economy will bring warmth to the world. According to an article in the Brazilian financial magazine "Insight", Chinese consumers' enthusiasm for consumption during the Spring Festival in 2025 has surged, further enhancing the optimistic sentiment of the consumer market. Last year, China promoted large-scale equipment updates and consumer goods trade in programs, greatly boosting the demand for consumer goods among the public. The Kenyan newspaper "Star" reported that the Spring Festival not only means reunion and celebration, but also effectively demonstrates the vitality of China's holiday economy. More and more people are choosing to travel during the Spring Festival, adding vitality to the consumer market.

LiuQing, a reporter from China Global Television NetworkCGTN, cemeka27mere@gmail.com