Farming: A new passion for youths?

So, farming, the traditional profession that was practiced by your grandparents, and likely by your great-grandparents as well. Recall when everyone aspired to work in an air-conditioned workplace or as an engineer or doctor.

Well, it appears that the trend has turned, and the youth are now exchanging their smartphones for implements and their laptops for cultivators. Who would have guessed that having your hands filthy would become popular again in the era of digital everything? Welcome to the year 2024, where agriculture has become a trendy occupation among the young people of Bangladesh.

The emergence of agricultural influencers: Surprisingly, the attraction of youths in Bangladesh towards farming did not emerge out of nowhere. Social media has been crucial in facilitating this agricultural rebirth.

Social media platforms such as Instagram, Facebook, and YouTube are filled with young "agri-influencers" who are actively displaying their farming initiatives, providing advice, and motivating others to participate in the cause of sustainability. These influencers, through their social media posts and captivating films, have successfully portrayed farming as not just a feasible option but also as highly appealing.

For example, a young YouTuber transformed his family's small rice farm into a high-tech farming paradise. By documenting his journey, he attracted a group of young viewers interested in learning about sustainable agricultural techniques. His success story has inspired many to consider agriculture as a lucrative and fulfilling career.

The impact of social media: The impact of social media memes on agriculture among Bangladeshi youths is significant and should not be underestimated. The initial lighthearted and ironic memes about the ancient and simple aspects of rural life soon evolved into a genuine fascination and enthusiasm for agriculture.

These frequently shared memes on sites such as Facebook and Instagram have depicted the idea of returning to one's origins, both symbolically and practically. By showcasing farming as a viable and appealing way of life, they have piqued interest and inspired other young individuals to consider farming as a genuine career option.

The economic appeal: Let's be honest--money speaks. For numerous young individuals in Bangladesh, the economic opportunities presented by agriculture have become appealing. The growing acceptance of organic farming has led to a surge in the need for locally grown, pesticide-free products. Urban areas, particularly Dhaka, have experienced a notable rise in consumers who are eager to pay a higher price for fresh, organic items.

Government actions have been crucial as well. The availability of many grants, subsidies, and training programmes specifically designed to promote youth engagement in agriculture has facilitated the entry of young entrepreneurs into this industry.

The "Youth Entrepreneurship in Farming" initiative provides financial assistance and professional instruction to young individuals interested in becoming farmers, enabling them to establish and maintain their farms.

Environmental concerns and sustainable living: Bangladesh has become an important focal point for the worldwide movement promoting sustainability and environmental conservation. Younger generations are driven to farming as a means of supporting a sustainable future because they are increasingly conscious of the changing climate and its effects.

Through their involvement in organic cultivation, permaculture, and other environmentally sustainable agricultural methods, they are not only earning a livelihood but also having a positive impact.

For instance, a community-supported agriculture (CSA) initiative was initiated by a group of university graduates in the periphery of Dhaka. Their business concept is local customers contributing to weekly or monthly boxes of produce, so providing direct support to farmers, and fostering sustainable agriculture. Along with giving them a reliable source of income, this project has improved community relations and raised knowledge of sustainable living.

Technological advancements and innovation: Modern agriculture is a highly sophisticated activity, which contradicts the common perception of farmers working under daylight with simple instruments. The incorporation of modern machinery in agriculture has rendered it more attractive to technologically savvy youths. Traditional farming methods have been revolutionised by innovations like precision farming, drone inspection, and hydroponics.

Startups in Bangladesh make use of technology to improve efficiency and productivity in the agricultural sector. For instance, a mobile app created by an agri-tech firm gives farmers access to real-time information on crop management strategies, soil health, and weather.

This type of technical intervention enhances the feasibility and profitability of farming, appealing to aspiring entrepreneurs who are eager to combine their technological expertise with agricultural methods.

The social dimension: The youth have embraced farming as a social movement. In places like Dhaka and Chittagong, initiatives like rooftop gardens and urban agriculture are becoming more and more popular. These projects are frequently initiated and led by the community, uniting individuals to cultivate their food, exchange information, and cultivate a sense of collaboration.

In Dhaka, a group of young professionals leads an urban farming project, transforming empty rooftops into vibrant vegetable gardens to supply fresh produce to local communities. Their efforts have inspired others to do the same, creating a lively community of urban agriculturists and transforming the urban landscape.

Difficulties and the path ahead: Although the increasing inclination of young people into farming is encouraging, it is not free of difficulties. Obtaining capital, land, and resources continues to be a major obstacle for many ambitious young farmers. Furthermore, the old mindset that regards agriculture as a last resort occupation must evolve.

However, these difficulties can be overcome with ongoing assistance from the public and commercial sectors as well as educational establishments. Youth agricultural engagement can be further encouraged by including agriculture in school curricula, vocational training programmes, and entrepreneurial initiatives.

In an unexpected twist, farming appears as a new interest among Bangladesh's youths. Despite the presence of obstacles, the passion and creativity shown by these young minds hold the potential for a prosperous future in the agricultural sector of the nation. So, next time you see a farming meme on social media, keep in mind that it could be a profession of the future.

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